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Mamaearth Marketing Strategy

Table of Contents

Mamaearth Marketing Strategy: A Case Study

Consumers are becoming more aware of the dangerous chemicals in many products and more worried about their components.
Brands know this and are working hard to produce more products like this for customers. This blog covers Mamaearth’s case study. Mother Earth makes natural, chemical-free products.

You’ll see Mamaearth’s digital marketing.

Mamaearth marketing strategy

Marketing strategy is crucial for communicating. See Mamaearth’s business plan below.

Increase consumer base:

Knowing this is crucial when trying to attract more clients. No one can stop you; the world is your playground. Apple started with CPUs, PCs, iPhones, and iPods.

They constantly sought growth. The same is true for Mamaearth, which started with moms and kids. It gained clients over time.

The company now sells skin care. The ingredients include baths, face wash, moisturizers, hair oils, skin care serums and ointments, and more.

The best part is that none of these contain chemicals.

Search Engine Optimisation:

Mamaearth optimizes its website for on-page SEO. The corporation uses keywords in blog posts, product names, and descriptions.

Mamaearth’s excellent internal linking helps search engines crawl and scan it. Mamaearth.com has a 51-authority score, 2 million natural visits, and 219.2K paid visitors.

Off-page SEO is also good with this organization. Other websites have sent it lots of high-quality traffic.

Google’s ranking strategy relies heavily on backlinks. For this reason, Mamaearth’s excellent backlink profile helps it rank higher. The 91.5K-word firm website attracts millions of  organic website traffic  monthly.

Focus on digital platforms:

Every brand and company understands the value of the Internet. Mamaearth knows we must recognize digitization in the digital age.

Mamaearth ads are digital. Most people acquire their knowledge from rising online sources like the internet.

Thus, brand management employs these new platforms to increase firm awareness and membership. Mamaearth’s website, Amazon, Flipkart, and others sell it.

This gives the business a solid digital footprint. Online stores account for most sales.

Brand message:

A firm message is crucial; it summarises your firm in a few words. It must be precise, clear, and engaging.

Start with folks and make them feel welcome. Mom Earth strives for “Goodness Inside.”

It safeguards the brand’s clients’ health. It sells clean, chemical-free products.

This brand’s products are pricier yet of the highest quality.

Social media and influencer marketing:

How many people use Twitter? The answer is everyone. Social media can make things memes and people stars overnight.

It can make or break people. People trust social media, too.

Mamaearth knows it is where ordinary folks may speak. Mamaearth has excellent social media marketing plans because of this.

They invite leaders to promote Mamaearth on social media because they know their audience is there. The company uses Instagram, Twitter, and Facebook.

Mamaearth’s platform-based Influencer Marketing works best.

Brand endorsement:

It’s crucial to Mamaearth’s advertising strategy. It gradually increases business value.

People always buy what a celebrity endorses. We will also notice if the brand supports our favorite TV show.

Mamaearth partnered with Shilpa Shetty, a famous actress. This accelerated firm growth. She develops innovative technologies and sales methods.

Star promoted the company on social media. Additionally, the corporation sponsors Big Boss.

Celebrities, including Sara Ali Khan, Samantha Ruth Prabhu, and Sharmila Tagore, also endorse the company’s products.

Word of mouth:

This strategy may seem confusing or embarrassing, but it works. They’re right—the word spreads quicker than air.

Mamaearth planned for you to trust what known people say.

They ask popular Mom blogs and customers to talk about their product experience.

The company picked word-of-mouth because moms can make a difference. Moms may inform others the brand offers the best kids’ items.

TV ads:

TV advertising is considered a conventional and outdated method. At first, the corporation didn’t think TV commercials would boost the brand.

Though they wanted to do something different, they realised TV advertising might help them reach more people, so they tried them.

Their first big-screen ad included onion hair oil. Fortunately, they discussed the benefits of onion hair oil and how the person discovered it via a coworker.

Later, we hope to see more Mamaearth commercials.

Conclusion:

Finished! This is our overall assessment of Mamaearth’s marketing plan. Mamaearth’s marketing and customer service emphasizes using only natural materials.

Influencer marketing helps companies raise awareness of their unique selling qualities and develop trust among health-conscious customers.

Their marketing team and plans are solid.

FAQs

Is Mamaearth Indian?

Indian brand Mamaearth is from Gurugram, Haryana.

Who founded MamaEarth?

Ghazal Alagh and Varun Alagh established Mamaearth in the year 2016.

Mamaearth employs solely natural materials—how does that distinguish it?

Mamaearth attracts clients with its natural, toxin-free personal care products. This has a distinct value in India, where most personal care products contain chemicals and artificial materials.

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AGGREGATE FUNCTIONS
  • MySQL count()
  • MySQL sum()
  • MySQL avg()
  • MySQL min()
  • MySQL max()
MYSQL JOIN

MySQL JOIN

DATA ANALYTICS

DATA PRE-PROCESSING/WRANGLING

NUMPY
  • Fundamentals of NumPy
  • Types of arrays in NumPy
        Ones
        Empty
        Zeros
        Create Random Array
  • Reshaping of the array
         1-D to 2-D array
         2-D to 3-D array
         3-D to 1-D array
  • Arithmetic operations on  Array
         Addition
         Subtraction
         Multiplication
         Exponential
  • Slicing of the array
        How to slice array
        Change in properties during slicing
  • Transpose of a matrix
        How to take transpose
        Rows and columns  while taking transpose
  • Dot product of the matrix
       How to take Dot product of the Matrix
PANDAS
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         Different ways to create a Dataframe
        Read data from different sources and convert them to the Dataframe.
  • Pandas Series
        What is panda Series
        How to create a Panda Series.
  • Data inspection
         Using Count, info, head, tail.
         Using Shape, describe, unique, value etc
  • Data Slicing
        Data Slicing loc and iloc
  • Dataframe operations
         How to create a column or row
        How to delete a column or row
    Operations on Rows and Columns
  • Arithmetic operations on rows and
    columns
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MATPLOTLIB
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SCIKIT-LEARN
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  • Regression using Scikit-learn
STATISTICS
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  • Introduction to linear algebra
  • Measure of central tendency mean
  • Measure of central tendency mode
  • Measure of central tendency mode
  • Variance
  • Standard deviation
    Measure of shape skewness
    Measure of shape kurtosis
    Covariance and correlation
PROBABILITY
  • Importance of probability
  • Discrete and continuous variable
  • Bayes Theorem
  • Central Limit theorem
  • Normal Distribution
  • Bernoulli distribution
  • Uniform Distribution
HYPOTHESIS TESTING
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  • Confidence interval
  • Margin of Errors
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  • T test and P values using python
  • Z test and P values using python
  • Chi Squared Distribution using python
LINEAR REGRESSION
  • Types of variables
  • Types of Linear variables
  • Mathematics Behind it
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  • Testing and Check
  • Performance of the model
  • Assumptions of the Linear Regression
POLYNOMIAL REGRESSION
  • Need of polynomial Regression
  • Types of Variables in the Polynomial regression
  • Mathematics behind it
  • Implementation of the model
  • Testing and check performance of the
    model
MULTIPLE REGRESSION
  • Need of multiple Regression
  • Mathematics behind it
  • Implementation of the model
  • Testing and check performance of the model
RANDOM FOREST ALGORITHM
  • Why to use random Forest
  • Assumptions in random Forest
  • Working and Implementation of the Model
  • Data Pre-processing in Random Forest
SUPPORT VECTOR MACHINES
  • Types of SVM
  • Implementation of the SVM
  • Creating confusion matrix
NAIVE BAYES CLASSIFIER ALGORITHM
  • Bayes Theoram
  • Implementation of Naïve Bayes
    Classifier
  • Type of Naïve Bayes Model

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DOCUMENT OBJECT MODEL (DOM)

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JSX

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REACT EVENTS

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React

REACT FORMS

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Controlled and uncontrolled components
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REACT ROUTING

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INTRODUCTION TO MONGODB

What is MongoDB?
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CRUD OPERATIONS

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QUERYING MONGODB

Querying MongoDB using find() method
Querying MongoDB using comparison and
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Querying MongoDB using regular
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Querying MongoDB using aggregation
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INTRODUCTION TO NODE.JS

What is Node.js?
Advantages of Node.js over other serverside technologies
Node.js architecture and event-driven
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NODE.JS MODULES

Introduction to Node.js modules
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Working with NPM (Node Package
Manager)

NODE.JS HTTP

Creating HTTP server in Node.js
Understanding HTTP methods and status
codes
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Serving static files in Node.js

EXPRESS.JS FRAMEWORK

Introduction to Express.js framework
Creating and configuring Express.js
application
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Express.js
Implementing middleware in Express.js

NODE.JS DATABASE CONNECTIVITY

Introduction to database connectivity in
Node.js
Connecting to MongoDB database in
Node.js
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using MongoDB
Using Mongoose ORM with MongoDB in
Node.js

NODE.JS SECURITY

Introduction to security in Node.js
Understanding and implementing
authentication and authorization in
Node.js
Implementing HTTPS in Node.js
Preventing common security vulnerabilities
in Node.js

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