• What is Digital Marketing?
• Understanding Digital Marketing Process
• 7P’s of Marketing.
• B2B vs B2C Marketing
• Why Digital Marketing wins over Traditional Marketing?
• What is Branding?
• What is Funnel
• How to Create a Funnel
• How to Create a marketing strategy

MODULE 1 – INTRODUCTION TO WORDPRESS

• What is WordPress & how it works

• WordPress.com vs WordPress.org

• Domain & Hosting basics

MODULE 2 – WEBSITE SETUP

• Buying domain & hosting

• Installing WordPress

• Dashboard overview

MODULE 3 – THEMES & DESIGN

• Installing & customizing themes

• Free vs Premium themes

• Mobile responsive design

MODULE 4 – PAGES, POSTS & CONTENT

• Creating pages (Home, About, Contact)

• Blog posts & categories

• SEO-friendly content structure

MODULE 5 – PLUGINS & FUNCTIONALITY

• Essential plugins setup

• Contact forms, security, speed plugins

• Plugin management

MODULE 6 – E-COMMERCE WEBSITE (WOOCOMMERCE)

• Setting up WooCommerce

• Adding products & payments

• Shipping & order management

MODULE 7 – SPEED OPTIMIZATION

• Website speed improvement

• Image optimization

• Caching & performance tools

MODULE 8 – SECURITY & BACKUP

• Securing your website

• Backup setup

• Protecting from hacks

MODULE 9 – SEO & ANALYTICS

• On-page SEO basics

• Installing SEO plugins

• Google Analytics integration

MODULE 10 – ADVANCED CUSTOMIZATION

• Page builders (Elementor)

• Landing page design

• Custom layouts & styling

MODULE 11 – LIVE PROJECTS

• Business website creation

• Portfolio website

• E-commerce website

MODULE 1 – SEO FUNDAMENTALS

• Introduction to SEO

• How Google Search Works

• Crawling, Indexing & Ranking

• Types of SEO (On Page, Off Page, Technical)

• Google Algorithm Basics

MODULE 2 – KEYWORD RESEARCH

• Keyword Research Fundamentals

• Search Intent Understanding

• Short Tail vs Long Tail Keywords

• Competitor Keyword Research

• Keyword Research Tools (Google Keyword Planner, Ubersuggest)

MODULE 3 – ON PAGE SEO

• Title Tag Optimization

• Meta Description Optimization

• Header Tags (H1, H2, H3)

• URL Structure Optimization

• Image Optimization (Alt Tags)

• Internal Linking Strategy

• SEO Friendly Content Structure

MODULE 4 – TECHNICAL SEO

• XML Sitemap Creation

• Robots.txt Optimization

• Canonical Tags

• Website Speed Optimization

• Mobile SEO

• Core Web Vitals

• Schema Markup (Structured Data)

MODULE 5 – CONTENT SEO

• SEO Content Strategy

• Blog Optimization

• Keyword Placement Strategy

• Content Clusters & Topic Authority

• AI Content Optimization

MODULE 6 – OFF PAGE SEO

• Backlink Fundamentals

• Guest Posting

• Directory Submission

• Social Bookmarking

• Profile Creation

• Article Submission

• Web 2.0 Backlinks

MODULE 7 – LOCAL SEO

• Google Business Profile Setup

• Local Keyword Targeting

• Local Citations

• Google Reviews Strategy

• Local Ranking Techniques

MODULE 8 – SEO TOOLS TRAINING

• Google Search Console

• Google Analytics

• Ahrefs / SEMrush

• Screaming Frog SEO Tool

• Rank Tracking Tools

MODULE 9 – SEO AUDIT

• Complete Website Audit

• Technical Error Fixing

• Competitor Analysis

• SEO Strategy Planning

MODULE 10 – ADVANCED SEO

• Featured Snippets

• Voice Search SEO

• E-E-A-T Concept

• SEO Automation

• AI in SEO

• What is Content Marketing
• Why Content Marketing Is Important In Digital Marketing
• Content Marketing Objectives
• Blogs/Videos/Images Creation And Promotion On Multiple Platforms.

• What is Blogging
• Why Learn Blogging
• How To Chose A Blogging Platform
• How To Make Money Through Blogging 
• How To Create & Promote Blog

MODULE 1 – INTRODUCTION TO SOCIAL MEDIA MARKETING

• What is Social Media Marketing

• Importance of Social Media for Businesses

• Overview of Major Platforms

• Organic vs Paid Marketing

• Latest Social Media Trends

MODULE 2 – SOCIAL MEDIA PLATFORMS OVERVIEW

• Facebook Marketing

• Instagram Marketing

• LinkedIn Marketing

• Twitter (X) Marketing

• YouTube Marketing

• Platform Audience Understanding

MODULE 3 – CONTENT STRATEGY

• Content Planning for Social Media

• Content Calendar Creation

• Types of Content (Reels, Posts, Stories, Carousels)

• Viral Content Strategy

• Branding & Visual Identity

MODULE 4 – INSTAGRAM MARKETING

• Instagram Algorithm Understanding

• Profile Optimization

• Reels Growth Strategy

• Hashtag Strategy

• Engagement Techniques

MODULE 5 – FACEBOOK MARKETING

• Facebook Page Setup & Optimization

• Content Strategy for Facebook

• Facebook Groups Marketing

• Audience Engagement Strategy

MODULE 6 – PAID ADVERTISING

• Facebook Ads Manager Overview

• Campaign Objectives

• Audience Targeting

• Budget & Bidding Strategy

• Ad Creatives & Copywriting

MODULE 7 – INSTAGRAM & FACEBOOK ADS

• Lead Generation Ads

• Website Traffic Ads

• Conversion Ads

• Retargeting Ads

• Pixel Setup

MODULE 8 – LINKEDIN MARKETING

• LinkedIn Profile Optimization

• B2B Marketing Strategy

• LinkedIn Lead Generation

• LinkedIn Ads Basics

MODULE 9 – ANALYTICS & PERFORMANCE TRACKING

• Social Media Insights

• Campaign Performance Analysis

• Engagement Metrics

• ROI Measurement

MODULE 10 – GROWTH & AUTOMATION

• Social Media Growth Hacks

• Influencer Marketing

• Automation Tools

• Scheduling Tools (Buffer, Hootsuite)

MODULE 1 – INTRODUCTION TO GOOGLE ADS

• What is Google Ads & PPC?

• How Google Ads works (Auction system)

• Understanding Search vs Display vs Video Ads

• Google Ads Account Structure

MODULE 2 – KEYWORD RESEARCH & PLANNING

• Types of Keywords (Broad, Phrase, Exact)

• Keyword Research using tools

• Competitor Keyword Analysis

• Search Intent & Buyer Psychology

MODULE 3 – CAMPAIGN SETUP & STRUCTURE

• Creating Campaigns from scratch

• Campaign Types (Search, Display, Video, Shopping)

• Ad Groups & Structuring strategy

• Budget & Bidding Strategies

MODULE 4 – AD CREATION & COPYWRITING

• Writing High-Converting Ads

• Headlines & Description formulas

• Ad Extensions (Sitelink, Call, Location)

• A/B Testing Ads

MODULE 5 – CONVERSION TRACKING & ANALYTICS

• Setting up Conversion Tracking

• Google Tag Manager basics

• Linking Google Ads with Analytics

• Understanding KPIs (CTR, CPC, CPA, ROAS)

MODULE 6 – OPTIMIZATION & SCALING

• Bid Optimization Strategies

• Quality Score improvement

• Negative Keywords strategy

• Scaling profitable campaigns

MODULE 7 – DISPLAY & YOUTUBE ADS

• Display Ads Setup & Targeting

• YouTube Ads (Skippable, Non-skippable)

• Audience Targeting (Custom, Remarketing)

• Creative Strategy for Video Ads

MODULE 8 – SHOPPING ADS & E-COMMERCE

• Google Merchant Center setup

• Product Feed Optimization

• Shopping Campaign Setup

• Performance Max Campaigns

MODULE 9 – REMARKETING & ADVANCED STRATEGIES

• Remarketing Setup

• Dynamic Remarketing

• Funnel-based Ad Strategy

• Advanced Audience Targeting

MODULE 10 – LIVE PROJECTS & CASE STUDIES

• Real Business Campaign Setup

• Budget Optimization Case Study

• Lead Generation Campaign

• E-commerce Campaign Walkthrough

MODULE 1 – INTRODUCTION TO GMB

• What is Google My Business (Google Business Profile)

• How local search works

• Benefits of GMB for business growth

MODULE 2 – ACCOUNT SETUP & OPTIMIZATION

• Creating & verifying your GMB profile

• Business categories & NAP consistency

• Optimizing profile for maximum visibility

MODULE 3 – PROFILE OPTIMIZATION (ADVANCED)

• Writing SEO-optimized business descriptions

• Adding services & products

• High-converting images & videos

MODULE 4 – REVIEWS & REPUTATION MANAGEMENT

• How to get more 5-star reviews

• Handling negative reviews professionally

• Review response strategies

MODULE 5 – LOCAL SEO STRATEGY

• How to rank in Google Map Pack

• Keyword optimization for local search

• Competitor analysis

MODULE 6 – GMB POSTS & ENGAGEMENT

• Creating regular posts (offers, updates)

• Using call-to-action buttons

• Boosting engagement & visibility

MODULE 7 – INSIGHTS & PERFORMANCE TRACKING

• Understanding GMB insights

• Tracking calls, clicks & directions

• Data-driven optimization

MODULE 8 – ADVANCED RANKING STRATEGIES

• Local citations & backlinks

• Geo-tagging images

• Advanced ranking hacks

MODULE 9 – LEAD GENERATION STRATEGY

• Converting views into calls & leads

• WhatsApp & call integration

• Funnel building for local business

MODULE 10 – LIVE PROJECTS & CASE STUDIES

• Real GMB optimization

• Ranking a local business

• Case study walkthrough