Marketing Strategy of Flipkart: Case Study
Flipkart is a thriving online marketplace based in India. The marketing strategy employed by Flipkart is the driving force behind its extraordinary success.
Effective marketing is vital for every business. Here you can find a comprehensive analysis of Flipkart’s advertising campaign.
From 2007 up to the present day, we have covered their marketing efforts in this case study.
Even though Amazon has more customers, many Indians still use Flipkart. What sets Flipkart apart from other firms is its marketing strategy. Myntra, Phonepe, etc. are just a few of the numerous small businesses that the brand now owns.
Before we go into Flipkart’s marketing techniques, let’s have a better understanding of the company itself.
About Flipkart
Sachin Bansal and Binny Bansal founded Flipkart in 2007. With an 81.3% stake, Walmart is currently the largest shareholder in Flipkart. When it came to cash-on-delivery services, Flipkart was the pioneer in India.
Currently, the company’s chief executive officer is Kalyan Krishnamurthy. Flipkart is thriving. As a marketing tactic, Flipkart shifted its focus from electronics to the fashion industry.
You may view the latest advertisements featuring Alia and Ranbir Kapoor, which are all fashion advertising.
Marketing Strategy of Flipkart
To help you better comprehend their techniques, we have broken them down into little components. Here we go.
Flipkart Kids Ad Campaigns
One of Flipkart’s most fruitful advertising initiatives was this one. These children have to have been in commercials somewhere.
Even in their latest advertising campaigns, Flipkart sticks to the same marketing technique.
Flipkart’s Big Billion-Day Marketing Strategy
Products are provided at extremely low costs during Flipkart’s annual Big Billion-day sale. This not only gets Flipkart free visibility through word of mouth, but it also lowers its client acquisition cost.
You can see that they use Bollywood actors to establish credibility in their advertising. These days, more and more Indians put their faith in Flipkart than Amazon.
Flipkart SmartBuy Marketing Strategy
When you shop on Flipkart, you’re essentially shopping in a marketplace. All of Flipkart’s best-selling product data is accessible to them.
Flipkart starts offering their best-selling products under the “Smartbuy” brand.
The things are reasonably priced and of high quality. You won’t find these things anyplace else but Flipkart, which is the finest part.
A distinct demographic supports Smartbuy wares. One of Flipkart’s successful marketing strategies was the launch of Smartbuy.
Social Media Marketing Strategy of Flipkart
Twitter Strategy
You might be surprised to hear that Flipkart prioritizes Twitter over all other platforms.
Although Flipkart’s communication on all of their platforms follows a strict routine, they occasionally launch mini-campaigns on Twitter, such as #SareeTwitter.
YouTube Marketing
Flipkart made full use of YouTube to promote its marketing activities, given the platform is the world’s second-largest search engine (behind Google).
With the majority of their audience already residing on YouTube, Flipkart set out to promote their fashion area with a campaign called “India ka Fashion Capital” that would mostly feature video commercials.
Marketing Campaigns of Flipkart
Frequently Bought Together
To better comprehend and analyze consumer behavior, Flipkart has launched several ‘Frequently Bought Together’ campaigns.
In this feature, Flipkart showcases the most popular things purchased by app users based on their activity and buying habits.
Flipkart Kidults
Any analysis of Flipkart’s advertising approach must include the company’s Kidults campaign. It began in 2014 and is still going strong.
I think that says a lot about how effective this campaign has been. Am I correct? The novel idea of children behaving like adults is the driving force behind the remarkable results.
FlipGirl
The new ad campaign for Flipkart, “FlipGirl,” stars Alia Bhatt as the superheroine FlipGirl, who represents the trust and convenience of online shopping.
The campaign’s stated goal was to solidify the brand’s position as the premier online retailer by emphasizing its dedication to the speedy delivery of premium items.
Related Article :
7 Types of Marketing Strategies
Paid Advertising by Flipkart
Another crucial part of Flipkart’s marketing approach is paid to advertise:
Google Adwords
The most popular choice for Search Ads is Google Adwords.
These days, consumers simply type the product name into Google and click “Search.” If your product doesn’t appear in the first few results, you’re losing out.
Google Ads are thus essential. Through meticulous research and targeted keyword targeting, Flipkart runs display, search, and commerce advertising more frequently than any other ad platform.
Flipkart’s Affiliate Program
To help promote its items, Flipkart uses a network of third parties called affiliates, with whom it splits the profits.
There are legitimate ways to generate money online during this lockdown, such as through affiliate programs of e-commerce portals like Flipkart and Amazon.
Conclusion
With that, we have concluded our guide to Flipkart marketing strategies. Flipkart uses an excellent marketing strategy, similar to other well-known firms. When they need to buy something, millions of consumers turn to Flipkart.
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