Best Digital Marketing Campaigns- How is it useful?
There are ads all around us. We see commercials all the time, on billboards, on our cell phones, and everywhere else.
Ads, promotions, and public relations work together to create marketing campaigns. A marketing strategy is a set of planned events that spread the word about a business or brand.
These days, many people use marketing efforts to convince people to buy something or use a service. People are interested in billions of businesses every day.
That’s a challenge, but their business is running better than planned, thanks to a good marketing campaign.
The best advertising campaigns
Here are some examples of some of the best marketing campaigns:
1. Campaign by Apple to “Get a Mac”
Apple Inc. promoted its Macintosh computers with the “Get a Mac” TV ads. Windows ads featured two actors, PCs, and Macs.
The campaign started with the “Mac vs. PC” ad in May 2006 and ended with the “I’m a Mac” ad in October 2009. TBWAMedia Arts Lab, Apple’s advertising agency, created the ads.
The campaign included 66 different commercials. Anyone in the US, Canada, Australia, New Zealand, or the UK could see the commercials on TV.
You could also watch some commercials online on Apple’s website and YouTube.
2. “Is Pepsi OK?” Campaign
If you remember, Pepsi had a campaign in 1988 called “Is Pepsi OK?” The campaign wanted people to consider Pepsi. This campaign aimed to make Pepsi look cheaper than Coke.
The ads asked real people if Pepsi was OK. They were funny and thought-provoking, so many saw them. Thanks to the campaign, Pepsi sold more than ever.
The slogan “Is Pepsi OK?” still conjures Pepsi. It’s one of the most famous advertising slogans ever because Pepsi has used it in many marketing campaigns.
3. The IHOP “IHOb” campaign
IHOP, the International House of Pancakes, launched “IHOb.” on June 11, 2018. The campaign encourages customers to try the restaurant’s new burgers.
IHOP president Darren Rebelez told CNBC the name change was “fun and playful.” Social media users have mixed opinions on the campaign.
Others don’t understand the change, while others find it funny. The “IHOb” campaign will last as long as IHOP says.
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4. The “The Bottle” campaign for Absolut Vodka
Absolut Vodka is known for coming up with creative ways to advertise. The “The Bottle” campaign was one of the most well-known.
Several print ads for the campaign showed people doing unique things with vodka bottles that they couldn’t do with any other bottle. People liked and thought about the ads.
Thanks in large part to this campaign, Absolut Vodka is now one of the most well-known vodka brands in the world.
5. Kay Jewelry’s “Every Kiss Begins with Kay” Ad
When Kay Jewellers first started advertising in the early 2000s, it used the slogan “Every Kiss Begins with Kay.” The campaign featured many TV commercials and print ads.
The campaign aimed to encourage more people to buy Kay’s wedding jewelry. It was a success, and it helped Kay Jewellers become the place to go for wedding and engagement rings.
People still use the slogan “Every Kiss Begins with Kay.” It’s one of the most well-known in the jewelry business.
6. Dove ads for “Real Beauty”
Dove’s 2004 “Real Beauty” Campaign promoted natural beauty. The campaign’s ads and videos featured regular women instead of models or celebrities to show that all beauty is beautiful.
Dove created a website where women could share their beauty stories and photos for the campaign.
Fans and critics loved the “Real Beauty” Campaign. It changed many people’s views of beauty and inspired other companies to create similar campaigns.
People say the campaign improved body image for women of all ages.
Conclusion:
Successful marketing campaigns require connecting the right customers and getting them to act. Cutting-edge tools and technologies improve digital marketing and campaigns.
Many companies are trying to break into a crowded market. A few brands and services become famous thanks to creative digital marketing campaigns. If you Want to learn how to create the Best Marketing campaign, join our Best digital marketing course in Faridabad.