Big Basket Marketing Strategy: A case Study
Imagine sitting at home in your best pajamas, watching your favorite show when hungry. Hold on! It would help if you did not eat in your warm cocoon.
You do it how? BigBasket helps! They transformed online grocery purchasing with innovative digital marketing.
The online grocery store Big Basket is famous. Digital marketing can boost brand loyalty.
They occasionally make it entertaining.
With each click, a treasure trove of fresh fruits, kitchen supplies, and gourmet treats awaits you.
What digital marketing strategies have made Big Basket prevalent in online grocery shopping?
Discover BigBasket’s marketing strategy.
Examine BigBasket’s online marketing.
About BigBasket
BigBasket founders Hari Menon, V S Sudhakar, Vipul Parekh, Abhinay Choudhari, and V S Ramesh. The first firm they created together was Fabmart in 1999.
In India, Fabmart was an early online business. India had fewer internet users back then, so it couldn’t enter the industry. The lack of safe payment methods made it more challenging for the company to succeed.
So Fabmart closed, and the group disbanded. After attempting new enterprises, the original Fabmart proprietors reunited in 2011. Online shopping with BigBasket was their second try.
Bengaluru-based BigBasket stocks over 18,000 goods from 1,000 brands. This online grocery store displays things on a simple webpage. BigBasket ships to consumers’ houses after they shop online.
BigBasket differs—why? They accept minimum orders and expensive food purchases. Online shopping is like visiting the local store!
Managing your internet reputation
Trusted Companies, Quora, Mouth Shut, Google Play Store, and Yahoo Answers may help BigBasket strengthen its ORM. These sites allow customers to review BigBasket’s services, spreading the word!
Quora and Yahoo Answers users ask, “Would you buy your fruits and vegetables online?” and other queries.
BigBasket must be in all platform solutions! The Quora topic with BigBasket as the solution will likely appear first in relevant searches.
Check Trusted Company and Mouth Shut concerns to prevent appearing careless and indifferent.
Content Bucket
Engaging articles, videos, and reviews can keep customers on your brand’s website longer. BigBasket could increase website traffic with blog posts and video marketing.
Using Influencer Marketing
Influencer marketing involves using social media influencers to promote your company. Social media influencers have many followers, making them a terrific tool for contacting your target audience and promoting your brand.
BigBasket may use influencer campaigns to get famous people to write about them. Momma, a 57k-follower middle-aged woman, can discuss BigBasket while discussing health and baby products—a male bodybuilder among Beer Biceps’ 675k followers.
His YouTube followers can promote BigBasket by working with the brand. These would make the influencer’s fans discover BigBasket and try it!
Social media marketing
Social networking is crucial to business growth today, especially for online retailers. BigBasket learned this in 7 years. They have 170,000 Facebook likes, 4,000 Instagram followers, 23,000 tweets, and 1,000 YouTube subscribers.
They can also follow #DetoxWithBB on social media. BigBasket can publish health recommendations and photographs of cleansing dishes on Instagram to help their followers eat better.
Imagine an apple with the phrase, “Its fiber pectin helps get rid of piled-up metals and food additives.” Online discounts and other benefits allow health-conscious people to follow BigBasket’s Instagram page and shop from the brand for beneficial material.
People who are competitors
BigBasket’s primary competitors are Grofers and Zopnow. Grofers, founded in 2013, is younger than BigBasket and Zopnow, founded in 2011.
Both BigBasket’s competitors are hyperlocal internet businesses, but BigBasket stocks things. BigBasket serves 26 cities, Grofers 25, and Zopnow 9.
With 128,000 Facebook likes, BigBasket leads. Second is Grofers (128k likes), and third is Zopnow (30k). BigBasket has the best interaction rate at 7%. Due to 1,000 more Instagram followers than Grofers, BigBasket leads again.
Just 250 people follow Zopnow. The most active users are on BigBasket. Grofers defeats BigBasket on Twitter with 25,000 users. Zopnow has 3,000 admirers.
The data shows BigBasket leads the digital world, although Grofers is close behind.
Conclusion
End of story. Digitally, BigBasket leads online grocery purchasing. BigBasket engages customers online via tailored ads, social media, content marketing, influencers, SEO, and more.
They outperformed the competition by understanding customers, delivering valuable content, and simplifying shopping.
FAQs
What BigBasket sells?
Tens of thousands of meats, vegetables, spices, hygiene, baby necessities, and pet food are at BigBasket.
BigBasket: success or failure?
Despite losing money, BigBasket is the only one left. A robust supply system for perishables like fruits and vegetables and in-house brands has helped the company prosper.
The BigBasket—what happens?
BigBasket will have 300 dark retailers selling BB Now by March 2023, up from 200. Mumbai-based Tata-owned BigBasket will go public in 2025 after raising $200 million.
