Asian Paints Marketing Strategy
Paint manufacturer Asian Paints is based in India. Since 1942, they have been a significant player in this industry.
People love their high-quality goods but also love their innovative and amusing ads.
These commercials help them stand out and spark brand conversations. Their visit aims to learn how Asian Paints attracts their target audience through marketing.
They position their product, creatively explain the USPs, and use humor to stand out, not just talk about paint. This stimulates purchases.
This session will cover paint types and their differences. They will also track their advertising evolution.
To understand this simple but fascinating story, we’ll move step by step. They will analyze how they make people like their paint and want to use it for their homes. Start the party!
About
Asian Paints has distinguished itself in the Indian paint sector with its broad product line and innovative digital marketing strategy. Over seven decades, it has become a prominent player in the field.
Asian Paints is known for its hues, change, and originality. Quality, variety, and customer contact are the company’s priorities.
From its humble beginnings to its renowned reputation, Asian Paints’ narrative is inspirational.
Four buddies started a small paint company in a Mumbai garage. This started everything. They expanded steadily due to their dedication to making high-quality paints and their knowledge of industry trends.
Asian Paints strengthened its market position by introducing products for a range of market areas through research and development.
The company’s traditional and digital marketing have contributed to its success.
Asian Paints knew the importance of building personal relationships with customers, which internet platforms made available for the first time. Asian Paints stands apart by creating unique ideas that grab people’s attention and intrigue them.
Social networking, creative content, and interactive advertising have helped the consumer brand capitalize on the digital world.
Asian Paints’ digital marketing has always focused on client engagement and education.
Due to their online presence, they have brought colors to life, making them more than just hues.
Customers find choosing and applying paint exciting thanks to their interesting content, which may include step-by-step painting lessons or real-life changes.
Asian Paints Product Marketing Strategy
Asian Paints focuses on high-quality, ornamental goods. The company’s main product is industrial paint.
The company also provides residential painting services. Asian Paints markets its products to many client groupings using marketing strategies.
Here are some of its specialty products and their target demographics:
Apcolite, tractor distemper, and tractor emulsion target economic clients.
Asian Paints Royale targets premium customers.
In addition to services, the company offers undercoats, coatings, putties, and primers. Asian Paints sells equipment, tools, and a wide range of painting solutions.
Asian Paints’ Location Strategy
One may argue Asian Paints is well-known globally. The company operates in many countries worldwide. Asian Paints optimizes location strategy with five regions.
These regions are the Caribbean, South East Asia, South Pacific, Middle East and South Asia. Asian Paints has an extensive distribution network and a strong market position.
Asian Paints offers an open-door, flexible business approach for dealers interested in retail and national marketing and distribution. The company is India’s largest paint maker and has production facilities abroad.
Marketing and Advertising Strategy for Asian Paints
Asian Paints thoroughly optimized its features and offerings to sell its products and services. The company uses creative methods and catchphrases to market its products to a specific audience.
It uses taglines to grab its target audience’s attention and achieve an immediate response. Asian Paints has excellent customer service and sales with this technique.
In addition, the company markets its products through various means to reach customers. The company’s advertising department has grown and turned its focus to brand recognition.
Indian celebrities, including Deepika Padukone, Ranbir Kapoor, and Rahul Dravid, are Asian Paints brand ambassadors.
Asian Paints undertakes social media marketing and contests to promote its products.
Asian Paints’ website lets customers share photos of their walls painted with the company’s products.
Pricing Strategy at Asian Paints
Because it ensures quality and grade, Asian Paints charges more than its competitors.
However, the corporation manufactures its items for several subsets of the target audience to avoid cost disputes. The company sells luxury products at competitive costs to high-income and middle-income consumers.
The product’s qualities and raw ingredients affect its price divisions. Asian Paints offers discounts despite its high prices. The organization’s painting consultation services differ significantly from its painting service providers.
Asian Paints’ marketing strategy goes beyond products, prices, and promotions. Segmentation, positioning, competition z targeting, and analysis help the organization optimize its marketing.
Conclusion:
Asian Paints is India’s most successful paint manufacturer and Asia’s third-largest. The company earned $2.9 billion in Indian Rupees in 2020. It sells innovative, automotive, decorative, and industrial paints.
Asian Paints also sells putty, wood primers, filters, and wall primers. Due to its strong market position, Asian Paints can achieve even greater success with its existing marketing strategy.
Here in Dreamer Infotech you will get to learn the case studies of many large cap companies in Our Digital Marketing Course.
