Nykaa Marketing Strategy

India has several startups in many industries. One is the Indian cosmetics industry, which has risen rapidly in the recent decade.

When e-commerce platforms first appeared in several locations eight years ago, individuals started purchasing online for health and beauty products.

Learning about the skincare products and delivering them to their door made it easy. This created Nykaa, a popular online cosmetic store and skincare brand.

Ads and other media have popularised Nykaa. We may have heard about it from friends who used it. 

After all, word-of-mouth selling works for many people. Nykaa makes excellent cosmetics and personal care products.

Nykaa presently has many customers. Marketing has worked well for Nykaa. Beauty, hair, bath and body, skincare, luxury, and other health products for men and women are available.

Nykaa: Beginning 

Nykaa founder Falguni Nayar was a financial banker. She and her husband, Sanjay Nayar, invested $2 million and owned 95% of the shares in 2012.

She started her firm at 50 because of the number of brand-name products. The initial goal was to sell goods from Bangalore, Mumbai, and Delhi warehouses. 

The items helped them make more money without a business. Online and social media advertising began.

Within five years, the company broke even on its investment. In 2015 and 2016, the Femina Beauty Awards were a primary marketing strategy. The unicorn status comes in 2020.

A balanced Nykaa marketing plan

Nykaa balanced all sorts of digital marketing to influence consumers online.

Social media marketing

Nykaa’s internet marketing relies heavily on social media. It interacts with users on social media to reach them.

 From innovative products to fantastic offers, Nykaa has caught everyone’s interest.

NYKAA’s social media strategy of not mixing product lines under the same name is outstanding. The individual accounts for each line made it easy for people to find what they needed.

Using Influencer Marketing

Influencer marketing is another Nykaa success. This approach reveals their savvy and competent digital marketing staff. 

Due to excellent influencer marketing, they have built their network and gained public trust. Nykaa examined most women’s profiles with professionals.

People with many social media followers have helped Nykaa promote their business. All the social media stars promote Nykaa. Therefore, people trust it. 

Marketing on YouTube

Nykaa’s digital marketing is customer-focused. YouTube marketing is another excellent example.

Posting videos of celebrities teaching beauty, skincare, and more kept their audience engaged.

Marketing with content

This is another excellent Nykaa marketing technique. Content marketing is problematic since most people only read it if it’s fascinating. The content team must be inventive to attract and retain customers. They have a young, energetic workforce to provide the best content. They ensure all websites, blogs, articles, and tutorials have innovative and understandable content.

Nykaa feels high-end content on their website, app, and social media accounts can exhibit worldwide trends and build their brand. Since content is king and widely consumed, they have a qualified content strategy team. Nykaa has appealing social media platforms and websites because they engage users with exciting information. Their blogs offer beauty and wellness advice and cosmetics ideas from experts. 

To rank higher, Nykaa uses SEO in its content. People use search engines before visiting websites or YouTube for information. Thus, Nykaa’s internet pages, blogs, and posts must have the right keywords. They follow industry trends and update themselves. They optimize their material perfectly for current trends and keywords. Top search engine results include their blogs and products.

Email marketing

Email marketing is a business-like technique to reach your community. People do this to retain consumers and give after-sales services.

Nykaa meets people’s expectations by responding to emails. Nykaa has always emailed customers about their “Pink Friday Sale” dates and most excellent seasonal goods. 

Conclusion:

Nykaa’s internet marketing approach is impressive because they did everything imaginable. The company knew its goals and target audience. Their excellent marketing campaign relied on making clients feel important. They wanted to sell products and aid individuals with troubles.

Nykaa’s digital marketing plan can teach all digital marketers. We learned that people will give you their time when you give them something valuable. 

Nykaa makes shopping great, which we like.

Learn from real-life models and apply what you’ve learned to your strategy.